How Travis Scott and McDonald’s are the Next Great American Duo

Music artist and producer Travis Scott and Fast-Food chain McDonald’s have paired up on an unprecedented combination. Here is why this pairing works stunningly for both.

Travis Scott
Travis Scott
Travis Scott performing on stage. Joel Muniz via Unsplash
Travis Jack quotes a cryptic tweet by McDonald's.

McDonald’s Marketing Troubles

Morgan Flatley, Chief Marketing Officer, recently stated that “the under 34 demographic has become ‘more and more challenging for brands to reach’” and this is true. The ways in which Millenials, Gen-Zs, and younger consume advertising has changed drastically over the last ten years. No longer do typical commercial breaks during a tv show garner their attention. Rather, the younger generations of Americans are most captivated by the products and services of those they keep up with regularly. In fact, it has been shown that influencer marketing has an 11x greater return on investment than traditional display ads.

Graph showing Influencer marketing being 11x more effective than traditional display ads.
Graph showing Influencer marketing being 11x more effective than traditional display ads.
Graph courtesy of Convince&Convert

I write about entrepreneurship, technology, data science, sports, and attempted comedy | CS + Econ @ UVA ’20 | Subscribe to unifiedawareness.landen.co

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